The use of marketing to promote services is nothing new, but the world of online marketing is becoming more common for many businesses, even ones that operate mainly on high streets as opposed to the internet.
And alongside this online marketing strategy comes the need to be at the top, meaning that in order for your website to attract the appropriate clientele, you need to have a list of criteria for your marketing strategy and your website. This is somewhat easier said than done, and the majority of people will need to employ a marketing team to oversee this area for them, to ensure that their marketing strategy is up to date and functional, allowing them to compete with other businesses.
When it comes to dental services, it is no different, and this article will look at some of the ways that you can keep your dental marketing strategy contemporary and attract more patients to your surgery.
Keep content up to date
The content on your dental surgery page needs to be kept up to date. This means it has to be relevant to current trends and articles relating to dentistry, and ideally, it will need to be updated at least once a week. This will help the Google bots to spot your dental surgery page when they are scanning for services and will also ensure that you do not drop in the ranking system on search engine result pages.
Get onto social media
Another part of a successful marketing campaign is to be on social media, and yes, this even applies to dental surgeries! This will allow you to connect with a wider range of potential dental patients who will help your surgery to expand. This will also offer you a platform to communicate with them and advise them on tips – around dental hygiene for example, as well as promoting services that your clinic is currently offering.
Make sure your website is mobile accessible
At this point in time every website that is on the first page of search engine results will be mobile accessible, and this is no coincidence. The majority of people today are accessing websites using smartphones and tablets. In order to compete online, the website for your dental surgery will also need to be able to do this. If it is currently not doing this, you may be losing out to the competition, so you should contact a marketing team.
Get ready to talk!
Going back to social media for a moment, you will need to be willing to talk to the patients and potential patients who contact you using these platforms. This may seem like a full-time job, and in a way, it is! This is another advantage of hiring a marketing team to oversee this aspect for you. They will be able to use your dental surgery’s tone and interaction style to answer questions and queries that may be posted on your social media page.
Videos are a must!
Videos and vlogs are the most commonly consumed content online. In order to keep your marketing and SEO strategy up to date, your surgery page will also need to have vlogs and videos showcasing your team discussing dental options that you can provide.
